How You Can Release the Body's Inner Pharmacy for Better Health The brain can heal the body. That’s the remarkable truth behind the body’s placebo response. As one of the nations foremost authorities on the mysterious connection between mind and body. Could a tiny sugar pill actually hold the secret to a miracle cure? In his well-researched new book, Dr. Howard Brody, a family practice physician and university professor, brings forward an intriguing, and provocative, premise about the healing effect of placebos, the much-maligned fake cure of popular lore. Brody asserts that while placebos themselves have no medical value, time and again real illnesses and pain have been diminished by their use. According to Brody, the placebo phenomenon--which he pronounces mysterious and unknowable at its very heart--is when the convergence of healing signals, assigned meaning, and human expectations stimulates the body's inner healing power. The patient's positive mental and emotional reaction to a medical intervention releases what Brody terms the "inner pharmacy." In other words, even though the treatment is benign, the body's biochemical pathways are stimulated to induce healing in the same manner actual medicines do. "Could harboring hope, faith, or expectation be genuinely potent factors in the healing process?" Brody asks, "I believe they are. In fact, I see them as the heart and soul of the placebo response." In this lucid, easy-to-follow book, Brody lays the foundation for his argument by reviewing the history of placebo use as well as the results of several major studies. He takes ample time up front to explore a variety of theories about why placebos work, who responds to them, and the role of the medical provider in the process. The later half of the book is devoted to guiding individuals who wish to release their own internal healing power. One of Brody's primary contentions is that patients are not inert objects in this process: they must take control of their own health before the healing response can be unleashed. Is the public's rising confidence in the effectiveness of alternative medicine partially a result of the placebo effect? According to Brody, the more personal, caring treatment offered by alternative providers could be more effective in releasing the placebo response in patients who do not respond well to conventional medical approaches. His premise: the tenor of the healing message as well as the carrier of that message are key to stimulating--or shutting down--the inner pharmacy. A provider who does not believe in the patient's ability to heal can inadvertently cause the opposite reaction--the "nocebo effect." If a patient expects to get worse, they often do just that.